What Does Your Online Reputation Say About You?
In this day and age, the efforts of looking for a job are mostly digital, as is looking for potential employees. With that being said, you have to think about how an employer will see you online. You might think those pictures of you from that party in college are cute, but an employer wouldn’t. All they would see is someone who is irresponsible, and in a serious field such as the healthcare industry, that would not get you very far.
While this sounds harsh, it’s the truth. According to a survey from CareerBuilder, more than half of all job candidates lose the interest of their potential employer because of content they have posted on their social media websites. To avoid being out of a job, you should recognize the importance of online reputation and consider these suggestions to improve your virtual presence
You might be thinking that this sounds a little narcissistic, but when it comes to defining your online reputation, Google can be the tell-all of your online activity. Chances are, when an employer is searching for you online, they will stop at Google first.
Simply typing your name into this search engine can lead you (and the employer) to your social media sites and any other website that you might be affiliated with in some way. This can be a good thing or a bad thing, depending on what posts might show up under your name.
What Should I Delete?
With online reputation management (ORM), some opt for deleting their social media accounts entirely when looking for a job, but this isn’t absolutely necessary. In fact, not having a social media presence can hurt you. During applicant screening, many employers look for job candidates who are fluent with today’s technology. With jobs that rely heavily on the use of new technologies, such as those in the healthcare field, employers take this skill seriously, which is why the importance of online reputation cannot be overstated.
As far as deleting content goes, the general rule of thumb is to rid of anything you have to stop and question. For instance, provocative photos or information ward away as many as 46 percent of employers. Posts about drinking or using drugs comes to a close second, forcing 41 percent of employers to walk away. Additionally, job candidates who post inappropriate language in comments or even exhibit a lack of communication skills can drive off as much as 36 percent of employers.
What Can I Post?
As mentioned above, employers take notice if you have a strong, online reputation. You can improve this presence by making sure that you are only posting things that are relevant, appropriate and factual. Firstly, ensure that your accounts correctly reflect the information that you put on your resume. Upon looking at your online profiles, a quarter of employers reject potential job candidates if they lied about their qualifications.
It has been noted that employers also like to see that candidates are well-rounded in their posts, produce creative and thoughtful content that is well written, and are active on the company’s social media accounts. So, for instance, if you are seeking a job in the healthcare field, you could post and comment on the most recent studies in medical research. It will show your future employer that you care about the industry and are current in the latest happenings related to your field.
Are you currently seeking a position in the healthcare field? If you are, please contact us to learn more about how ORM and the importance of online reputation can benefit you in your search for your dream career.